grandiose greenscreen
June 27th, 2008There’s a proliferation these days of music videos that fairly grab you by the lapels and scream "look how clever! forward on to all of your friends!! post it on your blog!! now!!!" And while it often comes off as a blatant marketing move, when it’s done with style, and actually is, you know, clever, I have to appreciate it. And then, you know (again), forward it on to all my friends. Or post it on my blog.
This video, Naive New Beaters "Live Good", comes from a metafilter post, and the comments on it hint at both sides of this equation — from "how neat!" to "I’m so tired of this kind of crap." Many metafilterites hate the song, and I will say watching it without the audio is just as effective (though maybe not for the band).
Much as our parents’ generation derided the effect that MTV had on editing (faster cuts, more eye candy, louder), I can imagine a future in which we deride the way artworks become more and more "look at me!!!" in an attempt to stand out on a crowded playing field. And the kids of today will all say "are you kidding? that’s what makes it awesome!" Or whatever they say instead of "awesome". Maybe the new word will be "grandiose".
"That’s what makes it grandiose, yo!"
Reminds me a little of the old HP “Pictures of You” commercials. What’s old is new again… maybe. I wish that greenscreening weren’t so obvious.
I love it.
you’re a good hunter jjosh
This is totally “Take On Me” for a new millenia!
@dana…yeah I hear you on the HP thing. I loved that commercial, kind of smart and sentimental at the same time. And I don’t mind the obvious-ness, the only thing that bugs me is the weird computer moves they’ve had to put on the greenscreening to make it all match up. It looks a little animation-y…
@fevang…nice analogy, I love the idea of being a hunter. Plus it makes me think of the Bjork song, “I’m a huntttterrrrrr, I’m goinggggg hunnnntinnnngggggg…”
@KT…true that