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putting the j in jjosh

putting the j in jjosh

this is how the web works

July 2nd, 2008

This is how the web works. Dana Desko — who has a pretty badass blog of his own — shoots me a link to the ultra-modern new site for design firm Modernista. It’s amazing, all meta and web 2.0 and so on, check it out, it’s really smart, if a little tough to figure out. From there I check their work on youtube. Turns out they did a music video, "Window in the Skies", for U2, which is pretty darn amazing. It came out in 2006, but I’ve never heard of the song, or seen this video. There’s something about that fluid feeling of clicking links, moving seamlessly from one idea to the next and then suddenly arriving at the sublime…it’s a feeling only made possible by the net…

I wonder if future artists will find a way to use that feeling to really move us, the way a book or a film or a poem or a painting can. Perhaps we’re still analagous to the era when films were just movies of plays.

Well, until then, at least we’ve got U2.

I mean really, only a band like U2 could afford to license all that, right? It’s cool that they went ahead and did it though.

One Response to “this is how the web works”

  1. comment number 1 by: dan

    the video is so cool, it almost makes me like u2. i’m glad they didn’t put a clip of themselves in it.

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