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written in dirt like it’s written in blood

March 23, 2010 by jjosh

Reverse graffitti, making images by cleaning negative space out of dirt…pretty damn smart…short film (ad) by Doug Pray who did Scratch…


1 Comment »

  1. KT Granger says:

    So is that just high pressure water he uses to clean the walls?  Doesn't it get all drippy and clean more than he wants?  Obviously not I suppose, but how does that work?  Also, I love the story where he cleans one little smudge on the wall and now he has to clean the whole restaurant!  I can relate to that…only I'd probably just leave the smudge.

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